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Tips for writing great posts that increase your site traffic

Report Systems • January 27, 2023

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about


Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.


Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.


Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

October 2, 2024
Income protection insurance in Australia has undergone several significant changes in recent years, driven by regulatory reforms and market adjustments. Here are some of the main changes:
August 28, 2024
1. Buy-Sell Agreements (Shareholders' Agreement) In Australia, a buy-sell agreement is also known as a shareholders' agreement. It functions similarly to those in other regions, outlining the procedures if an owner dies, becomes disabled, or leaves the business. There are two main types: Cross-Purchase Agreement: Each business owner purchases a life insurance policy on the other owners. If one owner dies, the surviving owners use the death benefit to purchase the deceased owner's share of the business from their estate. Entity Purchase Agreement (Company Purchase Agreement): The business itself purchases life insurance policies on each owner. If an owner dies, the business uses the death benefit to buy the deceased owner's share from their estate. 2. Key Person Insurance Key person insurance in Australia is similar to other regions. The business purchases life insurance on a key employee or owner, and the business is the beneficiary. The death benefit can be used to: Cover the cost of finding and training a replacement. Offset the loss of revenue or profits. Buy out the deceased owner’s share in the business. 3. Collateral for Loans Australian businesses often use life insurance policies as collateral for business loans. This ensures that if a key person or owner dies, the loan can still be repaid, providing financial stability to the business. 4. Funding for Business Continuation Life insurance provides funds to ensure the business can continue operating after the death of an owner or key employee. This includes covering operational expenses, paying off debts, or buying out the deceased owner’s interest. 5. Executive Benefit Plans In Australia, life insurance can also be part of executive benefit plans to attract and retain key employees. These plans might include deferred compensation agreements, bonus plans, or split-dollar life insurance arrangements. Practical Example: Shareholders' Agreement Consider a business in Australia with three co-owners: Alice, Bob, and Carol. They set up a cross-purchase agreement: Each owner buys a life insurance policy on the other two. Alice buys policies on Bob and Carol, Bob buys policies on Alice and Carol, and Carol buys policies on Alice and Bob. If Alice dies, Bob and Carol receive the death benefit from their respective policies on Alice. Bob and Carol use these funds to buy Alice's share of the business from her estate, ensuring a smooth transition and business continuity. Benefits Provides liquidity: Ensures immediate cash is available to buy out a deceased owner's share without having to liquidate business assets. Reduces conflict: Prevents disputes among surviving owners and the deceased owner’s family. Ensures business stability: Helps maintain the business’s financial health and operational continuity. Legal and Tax Considerations Tax Treatment: In Australia, the proceeds from a life insurance policy are generally tax-free if the policy is owned by the business or the individual owners. However, there may be tax implications depending on the structure of the agreement and the relationship between the insured and the policy owner. Legal Documentation: It's important to have a well-drafted shareholders' agreement and life insurance policies that align with Australian laws and regulations. Consulting with a legal and financial advisor is essential. By integrating life insurance into their business strategy, Australian business owners can ensure they are prepared for unforeseen events, maintain continuity, and protect the financial interests of all parties involved.
By Report Systems January 27, 2023
In Australia, trauma insurance and income protection insurance serve different purposes, so choosing one over the other depends on your specific needs and circumstances.
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